Founding Marketing — School Growth & Partnerships

Company Description

Edula is a modern platform that unifies school operations with evidence-backed student interventions to improve educational outcomes. By integrating operational workflows and student support tools, Edula helps schools make data-informed decisions and deliver targeted interventions. The platform is designed to simplify complex school processes while keeping student success at the center. Edula collaborates closely with education professionals to build practical, impactful solutions for real-world school environments.

Role Description

The Founding Marketing role is a remote contract opportunity focused on building Edula’s initial go-to-market motion for the Philippine K–12 private-school market as the platform enters early access.

Responsibilities include:

• Build and segment target lists of private K–12 schools and relevant decision-makers.
• Develop and run targeted outbound email campaigns.
• Use LinkedIn to support prospecting, outreach, and audience development.
• Test different school segments, messaging, offers, and outreach approaches.
• Build relationships with school associations, education organizations, networks, and potential channel partners.
• Identify relevant conferences, communities, and industry events where Edula can reach school decision-makers.
• Plan and support webinars, roundtables, and educational sessions for school owners, principals, administrators, and other stakeholders.
• Develop market-facing content that supports outreach, builds credibility, and helps generate qualified conversations.
• Work closely with the sales team to improve lead quality, messaging, and handoff between marketing and sales.
• Track campaign performance across outreach, replies, qualified conversations, meetings, and opportunities.
• Gather insights from school conversations and use them to refine positioning and go-to-market strategy.
• Identify which acquisition channels show the strongest potential and help turn them into repeatable growth processes.

Qualifications

• Experience in B2B demand generation, growth marketing, SaaS, EdTech, or education-focused marketing.
• Strong hands-on experience building and running targeted outbound email campaigns.
• Experience using LinkedIn for B2B prospecting, audience development, or demand generation.
• Ability to build and segment prospect lists based on organization type, geography, role, and other relevant characteristics.
• Experience developing partnerships with associations, industry organizations, communities, networks, or complementary businesses.
• Ability to identify, evaluate, and coordinate webinars, roundtables, conferences, and other channels that reach decision-makers.
• Strong understanding of messaging, positioning, campaign testing, and conversion analysis.
• Ability to create practical market-facing content that supports sales conversations rather than content for content’s sake.
• Comfortable working with CRM, outreach, enrichment, and campaign-management tools.
• Strong analytical skills and ability to evaluate performance across outreach, replies, qualified conversations, meetings, and opportunities.
• Ability to operate independently in an early-stage environment where channels and processes are still being developed.
• Strong written communication, research, documentation, and project-management skills.
• Experience marketing to K–12 schools, school administrators, education organizations, or institutional buyers in the Philippines is highly beneficial.
• Existing knowledge of Philippine private-school associations, networks, conferences, or education communities is a strong advantage.