Founding Sales — School Partnerships & Growth

Company Description

Edula is a modern platform that unifies school operations with evidence-backed student interventions to improve educational outcomes. By integrating operational workflows and student support tools, Edula helps schools make data-informed decisions and deliver targeted interventions. The platform is designed to simplify complex school processes while keeping student success at the center. Edula collaborates closely with education professionals to build practical, impactful solutions for real-world school environments.

Role Description

The Founding Sales role is a remote contract opportunity focused on helping Edula build its initial sales motion for the Philippine K–12 private-school market as the platform enters early access.

This role will work closely with Founding Marketing to turn campaigns, partnerships, events, outbound activity, and inbound interest into qualified school conversations and opportunities.

Responsibilities include:

• Work closely with marketing to align target schools, decision-makers, messaging, campaigns, and outreach priorities.
• Follow up with schools generated through outbound campaigns, partnerships, webinars, events, referrals, and other marketing channels.
• Conduct discovery conversations with school owners, principals, administrators, finance teams, and other relevant stakeholders.
• Understand each school’s current workflows, challenges, priorities, and decision-making process.
• Qualify schools for Edula’s Early Access program and determine appropriate next steps.
• Manage relationships from first conversation through follow-up, evaluation, and conversion.
• Run product conversations and coordinate demonstrations where appropriate.
• Maintain structured follow-ups and ensure qualified opportunities do not stall.
• Document objections, questions, buying signals, and market feedback.
• Share sales insights with marketing to improve targeting, messaging, campaigns, and lead quality.
• Help marketing understand which channels are generating the strongest opportunities, not just the most leads.
• Test different school segments, buyer personas, messaging, and sales approaches alongside the marketing team.
• Build relationships with school networks, associations, partners, and referral sources where relevant.
• Maintain accurate CRM records, next steps, pipeline stages, and opportunity notes.
• Help establish Edula’s early qualification criteria, sales process, and repeatable go-to-market playbook.

Qualifications

• Experience in B2B sales, SaaS, EdTech, education, or consultative selling.
• Strong discovery, qualification, relationship-building, and follow-up skills.
• Experience working closely with marketing or demand-generation teams to convert campaigns into pipeline.
• Ability to understand buyer needs before presenting a solution.
• Strong written and verbal communication skills.
• Experience managing opportunities through a CRM and maintaining strong pipeline discipline.
• Comfortable working with leads from outbound, partnerships, events, webinars, referrals, and inbound channels.
• Ability to identify patterns in objections, buyer behavior, and conversion performance and communicate those insights back to marketing.
• Comfortable working in an early-stage environment where the sales process is still being developed.
• Ability to test different approaches and contribute to building a repeatable sales motion.
• Experience selling to K–12 schools, school administrators, education organizations, or institutional buyers is highly beneficial.
• Existing relationships or experience within the Philippine education sector is a strong advantage.
• Experience helping build an early-stage sales function or bringing a new B2B technology product to market is beneficial.